Kingsway rebrand revealed

Kingsway rebrand revealed

We are delighted to unveil our new branding, new website and new name: Kingsway Finance.

In response to the broadening range of commercial and professions term loan options that Kingsway offer, alongside our hire purchase and leasing facilities, the company’s name has been updated to illustrate the widening range of funding now available to aid SMEs across the UK.

The brand refresh reflects Kingsway’s growth and signals a new chapter in our company’s history. With a pedigree stretching back to 1995, Kingsway is one of the UK’s longest established asset finance and leasing companies. Beginning life as a brokerage, the company evolved to become an independent funder. In January 2019, Praetura Asset Finance announced the expansion of its portfolio through the acquisition of Kingsway, creating one of the largest independent finance companies in the UK.

Kingsway’s logo has been updated to be more modern with clean lines, crisp colours and inline with the logos of the other companies within the Praetura Group. The new website reflects the new branding and showcases both the SME funding solutions available and the key benefits of working in partnership with Kingsway and other Praetura Group companies, to provide businesses with the most suitable funding for their circumstances, on the right terms and at the right time.

Kingsway Finance make up one quarter of the companies in Praetura Group’s Lending Division alongside Praetura Asset Finance, Praetura Commercial Finance and Praetura Invoice Finance. Together with the Group’s equity investment arm, Praetura Ventures, the Praetura Group has lent over £500m to SMEs across a broad range of sectors since 2011.

Mike Day, sales director at Kingsway Finance, said: “This is another new chapter in the evolution of Kingsway. Our whole team are delighted with our ‘new look’ which is both modern and professional, and cements our position within the Praetura Group. Whilst we have new branding, a new website and new name, behind that are still the same knowledgeable team offering exceptional levels of customer service. We are proud of the reputation we have built over the years and our plans for the coming months and years are both exciting and ambitious. We are looking forward to seeing how this new chapter develops”.

Peadar O Reilly, chief executive officer of Praetura Asset Finance Group, said: “Kingsway has gone from strength to strength since they became part of the Praetura Group in 2019. As the Praetura brand grows, it was important that Kingsway Finance were more recognisable (through their branding) as a Praetura Group company. Kingsway are a very important cog in the development of our Lending Division (with Praetura Asset Finance, Praetura Invoice Finance and Praetura Commercial Finance), helping businesses to develop and grow with funding options delivered by empathetic teams providing more than money”.


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